In a first of its kind association, FDCI X Lakmé Fashion Week are set to bring on board India’s largest lifestyle social commerce platform, Trell, as Official Lifestyle Partner for its upcoming season this October. Besides all shows that will be livestreamed on Trell, for the very first time a show from the FDCI X Lakmé Fashion Week schedule will exclusively showcase on Trell through a collaboration with designer Samant Chauhan.
Through this partnership, Trell will give 2 of their creators a chance to be a part of the exclusive Samant Chauhan fashion film as well as get access to all the live shows, while also delivering high-quality content from well-known names in the fashion world.
Pulkit Agrawal, CEO & Co-founder, Trell said, “Trell is home to the largest community of lifestyle creators where fashion & beauty is the highest created and consumed category on the platform. Through this association, we want to open the doors for our community to experience their passion with some of the biggest brands and designers in the industry. Trell creators and the community will get first-hand experience of the latest trends from the best fashion gurus and iconic brands.”
Since 2017, Trell has been empowering the creator community across interests like fashion, beauty, wellness, lifestyle, travel, dance and more. Through the partnership FDCI x Lakmé Fashion Week will be hosting a Lakmé Fashion Week social media page on Trell for all the cool and swish fashion activities happening during the event.
Various engaging activities include live online Masterclasses with four esteemed artists across designer, stylist, show director and hair & make-up artist category, exclusive access to behind-the-scenes action from the fittings and rehearsals, and all the glamour of hair and make-up from never seen before backstage drama captured by the Trell Scanner.
The platform also has something special for the stylist community – Trell Style, a campaign that will inspire budding stylists and fashion enthusiasts to create looks using a set of items readily available in their wardrobe. A leading stylist will showcase a look and the Challenge will then be opened up to creators encouraging them to create their own looks and give audiences their interpretations of the challenge.
Jaspreet Chandok, Head RISE Fashion and Lifestyle said, “We are excited about this one-of -a-kind association with Trell which is home to some of India’s most talented fashion creators. And are happy to collaborate all the exciting behind the scenes as well as exclusive content of FDCI X Lakmé Fashion Week with this growing community of fashion and beauty content creators”
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