Over the years, Janhvi Kapoor has quietly observed a reality that often goes unaddressed in public discourse—that while alcohol consumption has become increasingly normalised in social settings, there is very little awareness about when casual drinking crosses the line into a serious clinical concern. Alcohol addiction, a medically recognised condition encompassing neurological, psychological, and emotional dimensions, continues to remain one of the most stigmatised and under-discussed mental health challenges in India. Despite affecting a significant number of individuals, many people struggle without fully understanding what they are experiencing, often lacking access to professional help and navigating the issue within a culture that either overlooks it or dismisses it as a matter of personal willpower.
Determined to shift this narrative, Janhvi Kapoor has launched Off the Rocks, a thoughtfully designed, community-driven awareness initiative aimed at transforming how alcohol addiction is perceived and addressed. The initiative seeks to move the conversation away from silence and judgment, towards greater clinical understanding, self-awareness, and accessibility to care. As Janhvi explains, the current dialogue around alcohol is either absent or deeply judgmental—neither of which supports those in need. Through Off the Rocks, she hopes to create a space where acknowledging the problem becomes easier and seeking help feels possible.
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Recognising the need for clinical credibility and structured support, Janhvi partnered with Amaha, one of India’s leading full-spectrum mental health organisations. With a vast network of over 200 mental health professionals and millions of individuals served globally, Amaha brings evidence-based expertise and compassionate care to the initiative. Their specialised programmes for alcohol addiction integrate psychiatric evaluation, psychological intervention, and long-term recovery support, ensuring a comprehensive approach to treatment.
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Off the Rocks will evolve as an ongoing, multi-format platform, combining expert-led discussions, personal narratives, accessible educational content, and verified resources. Every aspect of the initiative is designed to deepen public understanding, reduce stigma, and provide clear pathways to professional help. With Amaha’s clinical oversight ensuring accuracy and responsibility, this sustained effort aspires to reshape how alcohol addiction is understood in India—turning awareness into meaningful action and support.
