Phool.co, an IIT Kanpur-backed D2C wellness startup, announced that Alia Bhatt is now an investor in the company.
Founded by engineering graduate Ankit Agarwal in July 2017, Phool.co is an innovative startup focused on the circular economy which converts floral waste into Charcoal free Luxury incense products and other wellness products. The startup is also India’s first wellness brand to have Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. With deep-tech research, the startup has also developed “Fleather” leveraging their flowercycling technology. Fleather is a viable alternative to Animal leather which was recently awarded PETA’s best innovation in the Vegan World.
Phool.co has rapidly expanded its operations and has consistently achieved 130% YoY growth for the past two years. Phool.co vision is backed by strong RnD efforts and is based on sustainable development goals focused on creating a circular economy, promoting sustainable consumption, and bringing dignified livelihoods.
Speaking on the latest investment, Alia Bhatt, who is known for her environmental initiatives, said, “Phool incense really stands out for its fine natural fragrances and amazing packaging. I admire the founder’s vision of making incense and bio-leather from recycled flowers that contribute to keeping our rivers clean, creating a humane alternative to leather and providing employment to women in India’s heartland. I’m proud that these products are created in India and wowing the world and I’m thrilled to join the investors who are backing the company.”
Earlier this year, Alia Bhatt had also invested in Nykaa, the omni channel lifestyle retailer stating the three reasons she chose the company were its Indian roots, its global scale and that it was founded by a woman.
IIT Kanpur had invested in and nurtured the company, while it was at the idea stage. Speaking on the latest development, Dr. Abhay Karandikar, Director IIT Kanpur said “IIT Kanpur is proud to be a partner of PHOOL. I am glad that we could help the company technologically but at the same time, I must acknowledge that PHOOL.co brought a lot of visibility to our incubator and the subsequent stupendous success of SIIC is at least in part due to the success of PHOOL”
Ankit Agarwal, Founder Phool.co said, “At Phool.co we aim to drive systemic change through innovation. Alia’s investment is a validation of our efforts and firmly sets us on a path to build a global success story from a tier 3 city. The investment and support will help us expand our footprint globally and also step up the pace of RnD. I can proudly say, Phool.co is a business built, led and now even invested in by women.”
Speaking on the latest development, Manoj Kumar, Founding Partner, Social Alpha (FISE) said, “Ankit has truly demonstrated how passionate entrepreneurs can solve some of our most complex problems with their disruptive innovations. The team has the rare combination of empathy, audacious goals, extraordinary resilience and flawless execution to build and scale a sustainable business model. Phool.co will only grow bigger with time”
Speaking on the latest development, Padmaja Ruparel, Founding Partner, IAN Fund said, “Innovative solutions for the sustainable development of the community is the need of the hour. Phool.co‘s circular economy model brings triple bottom benefits of environmental, social, and financial sustainability. Ankit is a passionate entrepreneur focused on a large market and value creation for both customers and his team.”
For its endeavors to make innovative and sustainable products, Phool.co has received several international recognitions including the prestigious United Nations Young Leaders Award for Sustainable Development Goals, United Nations Momentum of Change Award at COP, Asia Sustainability Award Hong Kong, Alquity Transforming Lives Awards, London and Breaking the Wall of Science, Berlin
Earlier, Phool.co had raised US $ 2 Million in a seed round from IAN Fund, Social Alpha (FISE) and Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks! https://accounts.binance.com/id/register?ref=UM6SMJM3
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Thanks for helping out, wonderful info .
I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.com/join?ref=QCGZMHR6
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Oh my goodness! an incredible article dude. Thank you Nonetheless I’m experiencing subject with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting similar rss problem? Anyone who knows kindly respond. Thnkx
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.info/register?ref=QCGZMHR6
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.bh/register/person?ref=IHJUI7TF