Sukkhi, India’s leading online-first fashion jewelry brand has unveiled their exclusive bridal collection for the wedding season of 2021-22. India has always been synonymous with the big fat weddings which had come to a standstill in the past year due to the pandemic. However, with the aggressive vaccination drives across the country and the low number of active Covid-19 cases, a resurgence of Indian weddings were witnessed. With state governments gradually relaxing rules for gatherings, Indians are back to planning massive weddings. The Confederation of All India Traders said in a press statement that approximately 1.5 lakh weddings were expected through mid-November – December 2021 in Delhi and 25 lakh weddings are expected across the country.
When it comes to weddings, Indians prioritize jewelry along with their wedding trousseau. As Indians have missed out on celebrating big last year, brides this year are looking forward to bigger and grander weddings and their outfit and jewelry styles will also reflect the same sentiment. Indian brides are incorporating minimalistic styles into their bridal attire and are choosing imitation jewelry instead of precious stones for their big day. The millennial brides are not shying away from flaunting their imitation jewelry to make a fashion style statement.
Sukkhi’s bridal collection features designs that are a perfect aesthetic representation of the modern day bride. Every piece of jewelry is uniquely designed to ensure versatility and can be worn to make statement. The collection is an exquisite wide range of gold plated, rhodium plated, rose gold plated necklaces, earrings, rings and other jewelry. Keeping in mind the interests of the brides of today, Sukkhi has included various designs that have a traditional approach with a contemporary twist. The jewelry is affordable with a price range of Rs. 500 that enables women from all walks of life to express their individualistic personality to their special day.
Adding to the above, Bhavesh Navlakha, Founder & CEO, Sukkhi said, “We, at Sukkhi, have always worked towards being a brand for women and by women. In sync with this vision of ours, we have wanted to ensure that our designs would resonate with the Indian women. Weddings are not only a celebration of love but of tradition, culture, families and the couple. We wanted our designs to connect with all these aspects for our customers. All the designs of this collection are Made in India and we are determined to continue delivering quality products to our customers across the country as we stay true to the trust they have placed in us.”
Founded in 2012, Sukkhi makes high-quality fashion jewelry using allergic-free material that is designed by women for women. One of the top-selling brands on e-commerce platforms, Sukkhi aims at delivering quality products at exciting prices. Every piece of jewelry by Sukkhi is intricately designed and works as the perfect style statement that can be flaunted on several occasions.
Sukkhi’s bridal collection is available on Amazon and Flipkart.
