Indriya, Aditya Birla Jewellery, has expanded its footprint in Pune with the launch of two new stores at Amanora Mall, Hadapsar, and Phoenix Mall of the Millennium, Wakad. With these additions, the brand now operates six stores across the city, further strengthening Pune’s position as a key market in Indriya’s growth strategy across Maharashtra.
As consumer preferences continue to evolve towards personalised, design-led, and experience-driven shopping, Pune has emerged as an important destination for the brand. Strategically located in two of the city’s leading lifestyle and retail hubs, the new stores have been thoughtfully designed to offer customers an immersive and engaging jewellery-buying experience.
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The stores showcase an extensive collection of more than 32,000 jewellery designs spanning bridal, festive, contemporary, and lightweight everyday wear. Blending elegance with innovation, the outlets feature dedicated kaarigari rooms and an exclusive bridal lounge, allowing customers to explore the craftsmanship, artistry, and inspiration behind each creation. These experiential spaces are designed to make every purchase more meaningful, personal, and memorable.
With the launch of these stores, Indriya continues to strengthen its presence across Western India, bringing its diverse jewellery portfolio and signature retail experience closer to consumers. The expansion reflects the brand’s commitment to offering jewellery that celebrates individuality, style, and modern Indian sensibilities.
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Commenting on the expansion, Sandeep Kohli, CEO of Indriya, said, “Pune is one of our most important growth markets, driven by consumers who are increasingly design-conscious, experience-oriented, and confident in expressing their individuality through jewellery. Our expansion into key locations such as Hadapsar and Wakad is part of a strategic effort to be closer to emerging consumer hubs and make Indriya’s distinctive jewellery experience more accessible. These new stores reaffirm our long-term commitment to Maharashtra and our vision of building deeper connections with customers.”
As Indriya continues its nationwide expansion journey, Pune remains central to the brand’s vision of creating meaningful customer experiences through contemporary craftsmanship, innovative design, and thoughtfully curated retail spaces. The latest store openings further reinforce Indriya’s ambition to become a preferred jewellery destination for modern consumers seeking elegance, emotion, and individuality in every piece they choose.
