The Body Shop, the original ethical beauty brand, introduces its festive campaign ‘Spark a Change’ to celebrate the onset of Diwali. This campaign coincides with the launch of their collection of changemaking gifts available both in-store and online.
Diwali Gifting: Beauty and Change Combined
The Body Shop’s Diwali offerings extend beyond mere beauty treats and indulgent body care. They have a gift for everyone, catering to various budgets. These gifts do more than just bring joy to the recipients; they play a role in transforming the lives of those who help craft them, thanks to The Body Shop’s unique Community Fair Trade program.
The Body Shop Campaign Link:
An Inspiring Film Starring Shefali Shah
The ‘Spark a Change’ campaign is complemented by an inspiring film featuring the renowned Indian actor, Shefali Shah, a 2023 Emmy Awards Nominee. In the film, she explores The Body Shop store in search of ethical gifts for her loved ones. The film beautifully portrays the skilled women of Teddy Exports, The Body Shop’s long-standing Community Fair Trade partner based in India. These artisans handcraft recycled cotton gift bags, specially commissioned by The Body Shop India for the festive season. In their own way, the women of Teddy Exports, along with Shefali Shah, contribute to igniting change and spreading joy, aligning perfectly with The Body Shop’s core value of driving positive change in the world.
Supporting Communities through Changemaking Gifts
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, emphasizes that every gift from The Body Shop incorporates ingredients or packaging from their Community Fair Trade partners. With each purchase, customers not only acquire a present but also support communities worldwide, especially in India. The handcrafted pouches by Teddy Exports, a part of this festive season’s offerings, have the potential to spark positive change in the lives of many.
Diverse Gifting Options for Diwali
Customers can choose from a diverse range of festive gifts, including the Treats Shea Duo at 595 INR, Beauty bag nourishing (avocado) at 1545 INR, and the Lather Slather British Rose at 4695 INR. For those seeking a more personal touch, there is the option to handpick one of Teddy Export’s vibrant pouches. These pouches can be filled with nature-inspired treats like the best-selling British Rose Shower Gel or the alluring new Full Flowers Eau de Parfum. The power to create the perfect changemaking gift with The Body Shop now lies in their hands.
