It’s the season of weddings in India and PNG Jewellers, Maharashtra’s leading organised family jewellery brand brings in an ecstatic assortment of bridal jewellery with its latest rendition of Pratha collection. This mesmerizing collection celebrates the rich customs and traditions of weddings and is set to steal hearts across Maharashtra with its glittering campaign.
Following stellar responses from across the state during its maiden launch in January this year, Pratha – as in ‘tradition’, brings back its ageless collection of rural jewellery craftsmanship through an assortment of heavy bridal sets, necklaces, chokers, stunning diamond pieces, earrings, rings, maang tikas, kadas and more. To excite diamond jewellery lovers, the collection has expanded its scope into dazzling polki, kundan, and pearl jewellery. Together with finely crafted gold jewellery, the latest version of “Pratha” involves the finesse of meenakari and jadau works transitioning into contemporary design philosophies which suit the preferences of every bejewelled woman in an Indian wedding across all its ceremonies.
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Commenting on the collection, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, stated, “When Pratha was launched for the first time, it was an instant hit with our customers. Now, with the addition of pearls, jadau, kundan and meenakari works, we are adding another dimension of brilliance to this already majestic bridal jewellery range. Pratha enhances the desire of individuality in every young bride-to-be today, and complements the blend of tradition and trend with the scope for customisation to produce a look every bride dreams of.”
The Pratha Collection by PNG Jewellers is a tribute to the sacred bond of marriage, blending grace, cultural opulence, and timeless elegance. Designed for the modern bride, it features exquisite studded jewellery with uncut and coloured gemstones, showcasing craftsmanship that radiates royalty. The campaign captures the bride in her candid, regal moments, celebrating her inner queen as she embraces different bridal looks. Beyond brides, Pratha invites anyone cherishing love and matrimony to adorn its rich heritage. To make weddings magnanimous, the jewellery brand will run its campaign from 15 December 2024 to 31 Jan 2025 across all its stores in Maharashtra, Goa, and online.
