Mrida, a brand synonymous with promoting traditional Indian handloom crafts while emphasizing sustainable and ethical practices, is proud to unveil the Bulbul Collection for Summer-Spring 2024. This exquisite range of Maheshwari handloom sarees is a celebration of creativity, handloom innovation and experimental expression that infuses inspiration from nature and artisanal methodologies of fabrics and crafts thereby respecting the cultural tapestry of India.
Crafted with the finest of cotton silk, each saree from the Bulbul collection promises a fluid, versatile lightweight, skin-friendly feel – something unheard of when it comes to sarees and without losing its inherent elegance. Featuring an array of fresh and earthy colors, delicate pastels, and charming hues, the Bulbul collection from Mrida offers a palette that compliments the warm glow of spring-summer. The Bulbul collection draws its inspiration from the playful and social nature of the Bulbul bird, known for its spirited calls, dynamic presence and social camaraderie. Each saree in the collection is designed to embody this joyous spirit, with a bohemian flair that appeals to the modern woman who is bold, expressive, creative, and unafraid to explore her own personal fashion expression.
Being true to its core values, Mrida’s undaunted commitment to artistry, authenticity and sustainability are showcased in the form of hand-made block prints that showcase intricate patterns and motifs. Special care has been taken to use organic dyes. Select pieces feature the renowned Bagh prints, a testament to brand’s dedication to preserving rich Indian textile heritage while infusing it with a fresh perspective on a more contemporary visual canvas! The Bulbul collection is indeed a dialogue between the past and the present, aiming to preserve the legacy of Indian handloom while innovating for the future that invites the wearer to reflect and express their own unique style and personality.
Introducing the launch, Shriya Nagi, Co-founder of Mrida Sarees comments, “In the tapestry of tradition and modernity, the Bulbul collection stands out as a testament to Mrida’s philosophy of harmonizing heritage with contemporary fashion. It’s a narrative of our roots, encapsulating the spirit of India’s artisanal legacy while embracing the dynamic rhythm of today’s lifestyle. This collection is our ode to the women who carry the essence of India in their stride and the spirit of modernity in their hearts.” Reflecting on the personal roots of Bulbul collection, she further adds a heartwarming anecdote that enhances a layer of intimacy to the line. “Bulbul was a term of endearment my father used for me. It was my nickname as a child, and it evoked a sense of joy and vivacity that I carry with me to this day. This collection, in many ways, is a homage to that spirit of cheerfulness and the loving memories of my childhood.”
In an industry often criticized for its environmental impact and mass machine production, this handloom saree brand takes pride in its plastic-free and machine-free production processes, which not only protects the integrity of the handloom tradition but also supports the livelihoods of skilled artisans across India.
The Bulbul collection is not just about adorning oneself with a piece of clothing; it’s about embracing a lifestyle that is cheerful, spirited, and connected to the natural world. It encourages the wearer to express their individuality and to engage with their surroundings with the same zest for life that the bulbul bird embodies. The Bulbul collection by Mrida transcends the boundaries of traditional fashion, offering a narrative that is deeply rooted in the ethos of social engagement and the celebration of life’s simple pleasures.
Boilerplate:
Mrida, born from the visionary dreams of Harjeet and Shriya Nagi, a mother-daughter duo, embodies the enchanting allure of Indian heritage. This fashion and lifestyle brand is a testament to the royal elegance of Maheshwar weaves, and the earthy grace of Bagh prints, fine Chanderis and South silks! In every drape, a legacy lives, every color sings of the earth, and each pattern narrates the saga of a culture rich and eternal. At its core, Mrida is a journey of empowerment, celebrating the strength, grace, and resilience of women.
Rooted in the heart of India, Mrida is dedicated to reviving and perfecting the richness of Indian culture, tradition, and heritage. The brand addresses the challenges faced by artisans and customers alike, striving to illuminate the fading art of handloom for new generations. Mrida’s commitment to sustainable luxury and conscious fashion is evident in every piece, celebrating traditional handloom techniques while preserving age-old weaving methods for the modern era.
