Hyphen, the extraordinary skincare brand, emerges as a visionary collaboration between renowned actress and entrepreneur Kriti Sanon and PEP Technologies, the parent company of mCaffeine. With a shared passion for skincare, they aim to redefine the essence of skincare by offering uncomplicated and realistic solutions.
The brand’s core purpose is to make skincare effortless, achievable, and affordable for all. By blending the power of nature with the potency of science, Hyphen introduces multi-purpose products that shatter the complexities surrounding daily skincare rituals.
PEP Technologies has invested 30 crores in Hyphen, becoming the majority shareholder and fueling the brand’s growth. This unprecedented partnership combines Kriti Sanon’s influential presence and passion for skincare with mCaffeine’s expertise in R&D, marketing, supply chain, and digital marketing.
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Kriti Sanon actively participates in product formulation, research, and meticulous attention to detail. As the Chief Customer Officer, she oversees the brand’s strategies to enhance customer experience, loyalty, and satisfaction, aligning business goals with customer needs.
Hyphen’s initial launch includes three essential daily products: Barrier Care Cream (for oily and normal to dry skin), Golden Hour Glow Serum, and All I Need Sunscreen SPF 50 PA++++. Available in 18000 pin codes from the start, the brand’s offerings aim to simplify and elevate your skincare journey.
As a problem-solving skincare brand, Hyphen empowers individuals to embrace their unique beauty and identity, breaking societal norms. The brand’s commitment to sustainability ensures all products are vegan, PETA-certified, cruelty-free, and maintain a zero-plastic footprint.
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Kriti Sanon is a talented Indian actress and entrepreneur known for her exceptional performances in Bollywood films. As a co-founder of the premium skincare brand Hyphen, she showcases her passion for the beauty industry and dedication to providing simplified and affordable skincare solutions. With her influential presence and commitment to customer-centricity, Kriti aims to revolutionize the skincare market and empower individuals to embrace their unique beauty and break societal norms.
Stay tuned for more innovations as Hyphen continues to evolve, offering exciting solutions to enhance your skincare experience.
