In an age where swiping fatigue has left many women disenchanted with online dating, Elevn arrives as a refreshing shift. Marketed as India’s first dating app where women invite, endorse, and approve men, Elevn is rewriting the rulebook on modern romance. And who better to headline its latest campaign than Karan Johar—the filmmaker synonymous with love, relationships, and all things larger than life.
The campaign, conceptualized by independent agency ZeroFifty Mediaworks, takes a tongue-in-cheek approach to what happens when women step into the driver’s seat of romance. With Karan Johar at its centre, the narrative flips the script—placing women in control of who enters their world and who doesn’t.
Co-founded earlier this year by Karan Johar, Raghav Chaturvedi, and Ramya Chaturvedi, Elevn is designed to offer more than the fleeting connections that define most dating apps. Men can’t make the first move unless invited or approved, creating a curated, safe, and intentional community. An AI-powered system ensures authentic, compatibility-driven matches, while exclusive offline experiences at hotspots across Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad give members a chance to build real connections beyond the screen.
Karan Johar sums up the ethos beautifully: “Love must be safe, love must feel like home. Being single today can feel overwhelming, but when women take centre stage, the atmosphere shifts. Elevn is not just an app—it’s a cultural shift.”
Co-founder Ramya Chaturvedi echoes the sentiment, “Dating shouldn’t feel like a battlefield. With Elevn, every woman writes her own story—choosing who enters, who stays, and who exits. That’s when love becomes truly extraordinary.”
Adding to this, Raghav Chaturvedi explains, “Online dating has long been chaotic and exhausting, leaving people craving something real. With Elevn, we’ve flipped the script—placing women at the forefront. It’s about creating a community where connections feel safe, intentional, and meaningful.”
By handing women the pen to their own romantic narrative, Elevn turns dating into something meaningful, respectful, and yes—epic. And with Karan Johar weaving it into a cinematic campaign, this cultural wave feels impossible to ignore.
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