Gaurav Chanana, the visionary founder of Lucifer Circus, a renowned production house known for crafting heart-touching and uniquely-twisted narratives, has embarked on an exciting collaboration with Nihar Shanti Amla, the well-established hair care brand. Together, they present their latest ad film, featuring none other than the immensely talented Hindi film actor, Alia Bhatt.
Alia Bhatt’s Debut Delight: A Glimpse into the Ad Film
Marking Alia Bhatt’s debut film in association with the brand, this project is set in motion under the direction of the equally acclaimed filmmaker, Abhishek Varman. Alia’s journey as a new mom was thoughtfully considered, leading to the choice of Mehboob Studio in Mumbai as the filming location. This decision ensured her comfort and proximity to home while cinematically capturing the essence and charm of Kolkata.
Gaurav Chanana’s Vision: A Wave of Innovation in Hair Care
Gaurav Chanana, the creative force behind this collaboration, is confident that the ad campaign, with the delightful Alia Bhatt as its brand ambassador, is poised to revolutionize the hair care industry. The seamless blend of tradition and modernity, complemented by captivating storytelling and soul-stirring melodies, promises to leave an indelible mark on audiences nationwide.
Capturing Alia’s Charisma: V. Manikandan’s Skillful Cinematography
The Director of Photography (DOP), V. Manikandan, expertly breathes life into the ad film, skillfully capturing Alia Bhatt’s charisma and the picturesque settings. His craft ensures that every frame resonates with the charm Alia effortlessly exudes.
A Tale in Two Languages: Hindi and Bengali Versions
A remarkable facet of this ad campaign is the creation of two distinct versions – one in Hindi and the other in Bengali. Both renditions are enriched with enchanting melodies, casting a spell on the audience with their soulful tunes and heartwarming narratives. The Bengali edit is adorned with a mesmerizing Bengali folk song, embracing regional heritage and striking a chord with audiences in Bengal and beyond.
As the curtains rise on this captivating collaboration, Alia Bhatt’s presence and the collective creative genius of Gaurav Chanana, Nihar Shanti Amla, and the entire team promise to reshape the landscape of hair care advertising, setting new benchmarks of innovation and excellence.
