Phool.co, an IIT Kanpur-backed D2C wellness startup, announced that Alia Bhatt is now an investor in the company. Founded by engineering graduate Ankit Agarwal in July 2017, Phool.co is an innovative startup focused on the circular economy which converts floral waste into Charcoal free Luxury incense products and other wellness products. The startup is also … Continue reading Alia Bhatt invests in D2C start-up Phool.co